The U.S. Chamber of Commerce (“the Chamber”) appreciates the opportunity to comment on the Federal Trade Commission’s (“FTC” or “Commission”) proposed Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (“NPRM” or the “Rule”). The Chamber supports FTC and other government agency efforts to hold bad actors responsible for fake review and testimonial fraud. The Chamber agrees with the FTC’s assessment that fake reviews and testimonials negatively impact the retail, hospitality, and personal service marketplaces. Fake reviews undermine informed shopping, result in purchases of poorer quality, and harm users’ trust in retail, marketplace service providers, brands, and review platforms.Comments by Chair Khan stated platforms may benefit from problematic reviews and endorsements. The Chamber rejects this simplistic and unsupported mischaracterization. Platforms are incentivized to fight fake revie

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